Campaign Analytics

On the Quests page, you have access to a comprehensive list of all the quests you have created. This includes:

• Live Quests: These are quests that are currently active and being participated in by users.

• Scheduled/Draft Quests: These are quests that are planned for future release and are not yet live.

• Past Quests: These include all quests that have been completed.

By clicking on any live or completed quest, you can get into detailed quest-specific data. This includes:

1. Overview: A general summary of the quest.

2. Analytics: A range of metrics that provide in-depth insights into the quest's performance. These analytics include:

   • Number of Quest Initiations: The total number of users who started the quest.

   • Completion Rate: The percentage of users who completed the quest.

   • Bounce Rate: The rate at which users abandoned the quest before completion.

   • User Demographics: Information about the users who participated in the quest including locations.

   • Task Engagement Analytics: Data on how users interacted with each task within the quest.

Example of a campaign analytics dashboard on Intract

These insights are invaluable for planning and optimizing your future quests. You can identify what worked well and what didn’t, enabling you to improve engagement and success rates in your upcoming quests.

Additionally, you can view a detailed list of winners for each quest. This includes user names and any rewards they have earned. For further analysis or record-keeping, you can also download the leaderboard, which provides a comprehensive ranking of all participants based on their performance in the quest.